Taking a Page From OUR Book

What's the "badge of street cool" this summer? Well, according to the New York Times today (Keeping T-Shirts in the moment) it's artist designed T-shirts. Though Guy Trebay interviews two hip chicks in LA who started a company called JustDumped.com and who sell shirts with slogans like, "Ignore Me and I'm Yours," and "Emotionally Unavailable Men Rock" (a personal fav), I humbly suggest two other women in NY have been hip to this idea for a while.

Matter of fact, if you check out pages 177-179 of SHAKING HER ASSETS, you'll read a fantastic passage about our artist character's burgeoning T-shirt biz. I won't spoil the whole scene. But here's a little taste of when our heroine first discovers one of Zach's sideline ventures:

I take another one of the T-shirts off the pile and look at it more carefully. These T-shirts are incredibly cool, and cool in that truly downtown sense of coveted cool. The kind of cool that normally you can't buy, that you see hipster kids wearing in dive bars in unchartered parts of the Lower East Side. Zach has created T-shirts with that ultimate marketing tool--authenticity.

Aspiring hipsters take note: buy our book and learn about the trends before they Gray Lady overexposes them.