Girl's Guide to, Well, Anything

It happens all the time in New York, you overhear her talking in the elevator, you chat with her at a party, she's the editor or the client or the friend's friend you;re meeting for the first time--and she's the package: stylish, smart, real, funny...Well, it happened again last night, twice over, at our double-header at Makor when we met Caitlin Friedman and Kim Yorio, authors of Girls' Guide to Starting Your Own Business. I'll start with Kim's kicky acid-green heels and Caitlin's super-fab smile and and then I'll get to their absolutely unimpeachable cred.


Girl's Guide is full of straighforward, funny, frank info, stuff you actually buy into, advice you feel like you actually wanna use, and lots of no-bullshit insight from real women. Well, real, really successful women. It turns out Girl's Guide is the ultimate self-help book, a guide to starting any endeavor, really. I cringe as I write this, every cynical fiber in my body protests, but the book is...inspiring. It's not a big girl's rah-rah, it's a for-real how-to. The best part--the real cred part--is that Caitlin and Kim have actually done it. They are publicists turned successful entrepreneurs who started their own business, YC Media, a food-focused public relations agency that is currently in its fifth, thriving and expanding year. So if it takes starting a business to have the kind of heavy-stock, glam-elegant business cards that they do, cards that declare I Am the Package, Pleased to Meet You, I better get to work.